Why People are Going to Online Shopping?
Wiki Article
E-commerce is booming, but ever thought why exactly your audience wants to shop online? Despite the fact that the thought of retail stores is still very popular?
Even though businesses spend a lot of time trying to define their buyer personas and ideal customers, they often times overlook the main psychology behind online shopping.
Customers don't really buy anything from anyone online. They have a way of thinking that either encourages them to complete a purchase or drives them to another retailer. For example, products with a big price tag often face challenging in selling online. And then there are products which people may wish to get a feel of before purchasing.
But with all the changing times, e-commerce has become a way of life and businesses are finding a way to suffice the decision-making needs in the customers.
1. Wide range of products to select from
Having an internet store gives you an opportunity to get past the shelf space issues you need to include more inventory into your business.
While it could seem like an issue to most retail business holders, the possibility of being offered an array of products on the web is one of the primary reasons for the shift to digital shopping. More and more people today search for brands online as an alternative to stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as a web-based bookseller. But today, it sells anything from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for all those products
Today, there are a number of people who visit physical stores to check on a product, its size, quality as well as other aspects. But few of them actually make the purchase from all of these stores. They tend to discover the same product online instead.
The reason being, the expectation of an competitive pricing. These customers are commonly known as bargain hunters.
If you are able to, offer competitive pricing to your products as compared with that with the physical stores. You could also choose to put several products on every range, available for sale to draw a person's eye of bargain hunters.
For example, Snapdeal comes with a 'deal from the day' - when the pricing of items is considerably low in comparison with what they would cost in stores. This makes the customers think they're bagging a great deal, as well as the sense of urgency throughout the deal enhances the number of conversions.
3. Reviews from other online shoppers
According to Internet Retailer, 62% of consumers look for online reviews on an item or service before purchasing it.
In physical stores, it's impossible to get a shopper to know what other clients are saying in regards to the products - especially with the sales people ensuring they hear only the good. And that's one other reason, why they prefer clothing websites.
Offer reviews, ratings or customer testimonials for your products and display them clearly on the product pages. The better the rating, the larger are the odds of it to offer.
4. Ability that compares prices
Moving derived from one of brand store to another can be really tedious. On the other hand, switching sites to compare prices of products from different brands is a lot easier. Apart from the reviews given on different online retailers, prices would be the next thing that customers search for.
The easiest way of doing so is displaying a genuine price along with the price you are offering. It becomes easier for the crooks to notice the difference, thus, the chances of these seeking to other retail online retailers become a lot lesser.
For example, if you're running a winter sale, be sure you display the main price, the share of your offering and also the new price about the product pages. And don't forget to highlight the offer on the homepage also.
5. Saving lots of time
Traveling to stores that aren't close by just because you want to pay for a certain brand, can be quite a put-off. That may be the reason why most customers seek to online stores instead. The ability to read through the products and purchase whatever they want, from wherever they're, saves them a lot of time.
But what these customers generally ask for is the efficiency of delivery that an internet retail store offers. Be it a 'next day delivery', '48 hours delivery' or perhaps a 'standard delivery within 7 days of order', maintain your delivery information absolutely clear. And if possible, let them have the ability to select their delivery date.
